Words to know to avoid greenwashing



Environmental practices that protect natural resources needed by future generations for a positive quality of life.



Principles of fair treatment, wages, and safe working conditions for workers.



Eco-friendly hosting is Internet hosting which involves green technologies to reduce environmental impact. We use it!



A shipping method which doesn’t involve a warehouse. After purchase, the bought goods are shipped directly from the supplier warehouse to the client. This system halves the shippings compared to the other retailers.



It is also known as carbon neutrality and it means that the emissions an entity (business, organization, individual, product, or service) produces has been “balanced” by funding the equal amount of savings elsewhere in the world. We do that!



The amount of carbon dioxide produced by your lifestyle.



It is generally defined as cotton that is grown organically from non-genetically modified plants, and without the use of any synthetic agricultural chemicals such as fertilizers or pesticides. No toxic chemicals are used in the growing of organic cotton. It doesn't damage the soil, has less impact on the air, and uses 88% less water and 62% less energy. 



GLOBAL ORGANIC TEXTILE STANDARDS is a textile production certification that limits the use of toxic bleaches, dyes and other chemical inputs during the production process of textiles. To obtain the GOTS “organic” label, a product must: Contain at least 95% organic fiber. Not be treated with bleach, formaldehyde or any other toxic substances.



A diet and lifestyle that avoids all animal-derived products.



While vegan means that the product does not include any animal-derived ingredients, Cruelty-free means that the product was developed without any tests on animals.



Avoiding products that create waste to avoid contributing to landfills, incinerators, and waste discarded in nature. The term is quite hyperbolic and “minimal waste” would be a more realistic term nowadays, as it is almost impossible to create literally zero waste. However “zero waste” is commonly used due to the strong communication impact it has. We know you are thinking of toilet paper as a form of waste common to everyone… This will prove you wrong!



Capable of being decomposed by bacteria or other living organisms and thereby avoiding pollution. To keep in mind: generally plastic is not biodegradable.



Compostable means that a product is capable of disintegrating into natural elements like soil in a composting environment, leaving no toxicity in the soil. This typically must occur in under 6 months in a commercial composting facility.



Color Washing is an umbrella term for the profit-driven practice of companies and brands to deceptively communicate unsubstantiated values in products and services in order to appeal and market them better to socially and environmentally aware consumers. Some example?Greenwashing, Pinkwashing, Whitewashing, Rainbowwashing, Brownwashing.



Greenwashing is when misleading claims are made on one's own sustainability standards. This is characterized by brands presenting themselves as more environmentally friendly than implementing the equivalent amount of sustainable practices internally. We expressed our opinion about it here



Previously used by consumers before being reprocessed into a new product. For example? Look at these “I’ll wear you everyday for long time” sneakers



Conversion of forested lands into non-forest use. Is there a way to do responsible business using wood? Surely yes! For example see these FSC certied puzzle.



The Forest Stewardship Council™ (FSC) is a nonprofit organisation that set standards for forestry practices with the aim of promoting environmentally responsible and socially beneficial forestry. Wood products, such as toys or furniture, can be labelled as FSC certified if they meet the high standards set by the organisation. There are three types of FSC label: 100%, FSC Mix or FSC Recycled. 



It stands for Sustainable Development Goals, the 2030 Agenda adopted by all United Nations Member States in 2015 which provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. There are 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests. Discover our commitment!