WHATaECO's contribution to achieving sustainable goals

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We believe in the educational power of companies. We share our vision and daily business choices with consumers, we inspire a widespread ecological awareness using all available communication channels. Responsible consumption is possible and our mission is to promote sustainability by providing easy access to daily necessary goods without having a negative impact on the planet.

We believe in decent work. We are a small Italian company with a great vision: we believe in a world that enhances and grows thanks to sustainable entrepreneurship. We are ready to grow and create productive job opportunities that ensure fair compensation, workplace safety, personal development prospects and social integration. All the partners we work with share our values.

Taking action is essential to combat climate change. It is necessary to give visibility to companies that work daily to reduce their impact on the planet . Our strong community is built on ethical and sustainable businesses and we are deeply proud of this. Promoting brands that use renewable energy , that reuse materials with a view to circular economy and that value the dignity of work is a great responsibility and you have to do it with consistency. This is why WHATaECO is powered by solar energy, halves transport and offers a carbon neutral service.

Every action has an impact and even the smallest can be harmful to the oceans. We work to offer valid alternatives to disposable items which often end up in the sea and have an extremely negative impact on this ecosystem. We support companies that give a second life to waste collected from beaches and oceans. To demonstrate our concrete commitment, in 2021 we will also support the 30x30 campaign led by Worldrise .

Selling is not our main goal. We are guided by the search for solutions to reduce the impact of consumption and take care of the Earth. Every year we support a partner to reduce the loss of natural habitats and biodiversity. In 2020, we worked with EcoTree to develop and maintain sustainable forests in Europe.

We don't work with everyone. Our partners are selected based on the standards and values they believe in, as well as the goals they pursue. Our community works daily to develop new sustainable ways of creating jobs and doing business. transparency is one of the founding values of WHATaECO and that is why we ask those who work with us to subscribe to our Ethical Code. Only together will we be able to achieve the goal.


Discover ecological products made without using virgin raw materials : you will find recycled PET and patented materials such as ECONYL that reuses fishing nets collected from sea.


Discover ethical brands that use production waste 
to create new sustainable clothing,
costume jewelery or
home furnishings.
Buy something with a story!


Choose loose products , without disposable packaging:
pasta, rice, cereals, dried fruit
and much more.
All strictly plant based , produced in EU in a organic way.

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