Message from the Founders

As a purpose-led company, our values are fundamental to achieve our goal of making sustainable living commonplace. We put our values, ethics and sustainability, into practice and reiterate our commitment to provide a low impact, ethical, helpful and interesting service. This strong focus on values helps us to grow our business and deliver our message in a coherent and appealing way. Our partners, co-workers and customers trust us for doing business with transparency, integrity and positivity. This attitude is one of our greatest assets, and to maintain our reputation, requires the highest standards of behaviour. For this reason we thank you in advance to take the time to read in depth what we stand for and to share our vision of a more engaging and sustainable way of doing business.

"Caring about the environment is not a movement or ideology. It is the next step in our evolution." -David Goleman

1. The code and our standard of conduct

At WHATaECO we believe in a world that values and benefits from growing responsible and sustainable businesses. Our ethical Code codifies our values, making clear what is expected from our people. Through living our Code, we will bring our values and purpose to life, every day in everything we do.We do what we say, so you won't read anything we don't really believe in. We believe consistency is key to success.
Standard of Conduct
We conduct our operations with honesty, integrity and openness, and with respect for the human rights and interests of our stakeholders. We are committed to providing transparency across all our operations gaining trust for what we do and the way we do it.
Respect the Law
Everyone working in/for WHATaECO is required to comply with the laws and regulations of the countries in which we operate.
Low impact
WHATaECO was born to provide easy access to daily needed resources through a web shop which had to have a low impact on the Planet. WHATaECO is committed to always stay up to date to find the most ecological way to grow the business. WHATaECO will always strive to use the less impacting hosting server on the market and will always be focused on finding the best logistic solution to reduce the transports and compensate the emissions.
WHATaECO is committed to providing purposeful products and services which consistently offer value in terms of ethical supply chain and eco-compatibility.
WHATaECO believes in vigorous yet fair competition and will conduct every operation in accordance with the principles of fair competition and all applicable regulations. We also have a conscience to listen to.
WHATaECO does not give or receive, whether directly or indirectly, bribes or other improper advantages for business or financial gain. Nobody working in/for WHATaECO may offer, give or receive any gift or payment which is, or may be construed as being, a bribe. Any demand for, or offer of, a bribe must be rejected immediately and reported to management without hesitation.
Conflicts of Interests
Everybody working for WHATaECO is expected to avoid personal activities and financial interests which could conflict with their responsibilities to the company.
WHATaECO is committed to support a new environmentally friendly project each year which will be communicated to the public in a transparent way explaining what, when and how we did it in a yearly sustainability report.
Report and transparency
WHATaECO is committed to prepare a yearly sustainability report about the economic, environmental and social impacts caused by its everyday activities.
WHATaECO is committed to the responsible, ethical and fair use of data. We collect and use data in line with our values, applicable laws and with respect for privacy as a human right.

We believe in a new way of doing business in which progress is not measured by the speed at which we destroy the conditions that sustain life.

2. People and competition

How we treat people
People should be treated with dignity, honesty and fairness.WHATaECO and everyone involved celebrate the diversity of people, and respect people for who they are, inside. WHATaECO wants to foster working environments that are fair and safe and where fundamental rights are respected. We respect diversity in each other, our customers and suppliers and all others with whom we interact. Our goal is to be an inclusive company, working toward full equity, inclusion and accessibility for those whose lives we touch.Moreover, we believe everyone can achieve their full potential but only when doing something with passion in a comfortable environment which we strive to always provide.At WHATaECO we do:- Respect the dignity and human rights of everyone;- Treat everyone fairly and equally, without discrimination on the grounds of race, age, role, gender, gender identity, colour, religion, country of origin, sexual orientation, marital status, dependants, disability, social class or political views.Also, each recruitment, redundancy, promotion, reward, benefits and training must be based on merit.At WHATaECO we work in an environment that is free of harassment, bullying and discrimination. Harassment, bullying and discrimination take many forms, including:- Unwelcome remarks, gestures or physical contact;- The display or circulation of offensive, derogatory or sexually explicit pictures or other materials, including by email and on the Internet;- Offensive or derogatory jokes or comments (explicit or implicit);- Verbal or physical abuse or threats. Also, WHATaECO condemns child labor in any form but appreciates young creative minds.If young workers are temporarily employed (short-term work experience schemes and work that forms part of an educational programme are permitted), WHATaECO never allows them to do work that is mentally, physically, socially or morally dangerous or interferes with their schooling by depriving them of the opportunity to attend school. Everybody has the right to work from home.When working in the office everybody has the right to go to the bathroom when needed, eat when hungry and drink when thirsty
Working well with others is a virtue, rather than an obligation. Everybody involved in WHATaECO will certainly get to work autonomously and be focused on their own projects and responsibilities. But, being ready to collaborate with and help others is fundamental.We requiere: being generous with personal expertise and knowledge and being open to learn and evolve as a Team. Nobody working in/with WHATaECO should be jealous of an idea or restrained from expressing opinions. If days go by without consulting or brainstorming with anyone, we believe there is a missing out on opportunities for excellence. Instead, working with others and not hesitating to ask for help when needed is the key to develop a virtuose and always growing environment.
Our idea of competition
It is in WHATaECO best interest to promote free and open competition. WHATaECO must make its own business decisions, free from understandings or agreements with competitors or suppliers that restrict competition.When working with WHATaECO, all partners must:- Not discuss pricing, production or markets with competitors- Always present WHATaECO services and products in a manner consistent with the core values- Not induce a third party to breach an existing agreement- Never act in any unlawful manner- Avoid acting in conflict of interestsIf someone discovers having family or other personal relationships with people employed by a direct competitor or business partner shall not talk about anything confidential, and shall not solicit confidential information from them about their company.



Join the change and help us make Sustainability the norm.

3. Data and privacy

WHATaECO respects the privacy of all individuals including co-workers, partners and end-users and their personal data, including digital information WHATaECO holds about them.

Anybody working with WHATaECO should retain personal data for longer than necessary to achieve the business objective or meet minimum legal requirements

• Transfer personal data outside the country in which it is collected

• Collect and use personal data for purposes that are not reasonably expected by consumers, partners or co-workers

We will always collect and use personal data in accordance with our values, applicable laws and with respect for privacy as human right.

In accordance with GDPR we have nominated an external Data Protection Officer to ensure that WHATaECO processes the personal data of its co-workers, customers, providers or any other individuals in compliance with the applicable data protection rules.

4. External involvement

WHATaECO is committed to a role of ethical and environmental leadership in all facets of our business. We fulfill our mission by a commitment to:

• Understanding environmental issues and sharing information with our consumers and partners

• Involving our partners in reasearches to increase consciousness both of the sellers and the endusers

• Striving to create a wide catalogue of ethical and environmentally friendly products

• Instilling environmental responsibility as a corporate value

• Measuring and monitoring our progress each year

• Personal development in order to cope with always new coming challenges WHATaECO is prohibited from supporting or contributing to political parties or candidates belonging to any political movements.

Everybody involved in WHATaECO can only offer support and contributions to political groups in a personal capacity and never on behalf of WHATaECO. Nobody should create a conflict of interest through their involvement in the type of social or economic political group.

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