WHATaECO Purchase with a purpose
WHATaECO was born in October 2020 by the two of us: Caterina and Benedetta, Italians, from Modena, passionate about sustainability.
WHATaECO was born to provide the most ethical and sustainable alternative on the market for any occasion of everyday life. The structure of the WHATaECO site was born on 3 pillars: clean energy, reduction of transport and compensation of unavoidable emissions, reused packaging and without plastic.
WHATaECO is a trustworthy, transparent and ethical eCommerce: one-stop-shop for conscious consumers.
""Like in business, so in life, we are passionate about eco-sustainability, inclusiveness, and we are very attentive to history and the contemporary challenges related to gender equality. We believe in a world that grows thanks to sustainable entrepreneurship, and we are on a mission to build a future where shopping sustainably is the new normal." "
for a more sustainable lifestyle
Opt for a plant-based diet
Choose an ethical bank
Ride more... your bike!
Choose a clean energy provider
Extend the life of products and reuse creatively
Do your best but take care of your mental health