How it works

Hi, we’re finally meeting. Maybe because we’ve been looking for each other for a while.

My name’s WhataEco, and I’m a fully responsible lifestyle shop.

Currently one of the few born and raised in our country, Italy.

I already speak a couple of languages and sell products from all over Europe. Plenty of essentials for globetrotters or straightforward souls, for moms and dads, children and teenagers, for ladies and gentlemen, free spirits, green thumbs, creative minds, night owls or early risers.

That’s, like, for everyone—because buying green should no longer be the alternative, but the routine.

Have you looked around yet?


Everything you see here, and even what you can’t see, is entirely compromise-free.

From your cart to your bell, and everything in between.


We support +180 brands and the majority of them is characterized by



First of all, all products (and experiences!) are ethical and cruelty-free. Some of them have natural origins, others are vegan or biodegradable (or both). There are objects you’ll get attached, made to last years and years. Most of the plastic is recycled – cause it’s always better to find it here than in the sea.

Yes, we sell a lot of things. But we hate to accumulate. So, no warehouses dotted around the planet, just suppliers. The transport is finally protected: the goods arrive directly from the manufacturer, followinging to a distribution line that rewards the work of the couriers, which we are always so happy to see at the door.

The suppliers have lovely minimal packaging wrapped in a paper scotch you’ll recognize from the heart-shaped plant logo. Also, our site is hosted by a web farm entirely fueled with clean energy: check our certificate in the footer!

That said, we have to face reality: no matter how hard we try, zero impact is just like free shipping: it may never exist. We already use the resources of five (six?) planets when – as many billboards claim – there’s not even a Planet B. But we’re trying to take care of this: last year we planted trees with our French friend Ecotree and in 2021 we are helping Worldrise to keep the Oceans clean. And this, if nothing else, is a decent Plan B. Join it, btw!

Let's get practical!

Read well, the shipping costs are 4,95 euro per order of the same brand within 5 kg. The good news is: if you buy several things at the same time from the same manufacturer, you always and in any case spend € 4.95. If your cart contains more than 59,90 euros of products from the same supplier, shipping is free. So, before paying, check with relatives or friends: maybe they need something! And you optimize your expenses.

Don't have relatives and friends? No problem, we show you how to save on shipping even on your own!


- Home Page Carousel

In the home page there are a few carousel of the new brands presented every month. By clicking on the brand name you will be redirected to the page with all its products. Choose what you like the most and you will have a cart full of different products and the same shipping costs!


- Product page

Now it gets a bit more complex but we will help you step by step. Once learned it is child's play. Find the product you like and click on it. On each product page you will find "GO TO THE COLLECTION" botton. Choose what you like the most and you will have a cart full of different products and the same shipping costs!

Bulky products (e.g. mattresses and furniture) are exempt from free shipping costs.

Happy eco-shopping and if you need help… contact us!